I just broke my third iPhone cable on last month and I feel so frustrated because no matter how I take good care of the cable it still tearing apart with ease. I'm pretty sure if you're an iPhone user then you might experience the similar issue. I love Apple product a lot except for the cable because last time my iPhone 4 cable is still okay until they release iPhone 5 cable which is different with iPhone 4 version. Till then, my cable was easily broken.
My boyfie saw I was so frustrated and asked me what happened. After I told him about my cable matter he said his cable never have this kind of issue and I was curious. What I know then, he is not using standard iPhone cable. Instead, he is using Ozaki O!tool T-Cable L100. He bought me at Machine store to check them out and I bought the 1 Meter USB TO Lighting Cable. I guess they have different cable length because my boyfie's cable was 2 Meter.
If I'm not mistaken it cost about RM138 - RM158. If you're machine member you can even get cheaper price for only RM68++. I have been using it for 1 month and I found it's convenient as the length is longer than the standard iPhone cable. Of course, the quality is harder therefore more long lasting. You guys should really check them out as alternative choice for your cable.