Pledged my support to the talented local artist!!
Guinness Amplify Curates is an extension of the successful Guinness Amplify Music Made of More campaign in 2014. The concept of Amplify Curates is “paying it forward’, i.e. Local artists that Amplify has supported, supporting other local acts in turn. Guinness Amplify : Curates gigs will feature a popular local artist, who will choose two to three more local acts to share a stage with, giving them a chance to shine.
Before the main event's happening, there having a 'pop-up' show @ Publika. They featured three talented local musicians namely Jumero, Rozella and +2dB. For my session, I got the chance to watch Jumero and Rozella's live performance. =)
This is Jumero. Their music more into fun and relax categories.
This would be Rozella
On 11th April 2015, GUINNESS® Amplify, the music platform
celebrating bold Malaysian musicians, made its triumphant return tonight @ The
Bee, Publika. Following on from last year’s successful campaign, a new
sidestream of Amplify – dubbed Amplify: Curates – sees some of our
already-established musicians invite lesser-known acts to take the stage with
them and share the limelight.
Taking up the mantle as Curator was
Sabahan songstress Froya, who also launched her eagerly-anticipated new album
‘Panic Bird’ at the show. Each of the three supporting acts on the night was
hand-picked by Froya herself, allowing her to ‘pay forward’ the opportunity to
get on stage and into the public eye.
Opening the evening was Froya’s
fellow East-Malaysian singer/songwriter, Rozella. No stranger to the scene in
her hometown of Kota Kinabalu, Sabah, Rozella’s dreamlike vocals and haunting
melodies proved equally popular with the Kuala Lumpur crowd. Introducing her to
the audience, Froya stated that she had invited the award-winning songwriter to
join her at Amplify: Curates to help showcase the incredible musical talent
East Malaysia has to offer.
Next to take the stage was
hippie-beach-pop trio Jumero, veterans of the last year’s Amplify campaign. Playing
a number of fan-favourites alongside a wealth of new material from their own
upcoming album and some refreshing takes on classic songs, Jumero’s infectious
energy soon had the crowd on their feet with their drinks held high.
Rounding off the evening’s support
was electronica duo +2dB. The pair’s dark, ethereal soundscapes have long been
a hit with those in the know in KL’s music scene, and fans old and new were
treated to a set brimming with atmospheric, otherworldly harmonies and evocative
vocals. In her introduction to the set, Froya noted her respect for +2dB’s Jo
Ann and Jeannie, paying tribute to the duo’s creative bravery and unique sound.
As the night built to a crescendo,
Froya herself took the stage to officially launch her debut album, ‘Panic
Bird’. Taking the crowd on a journey through the inspirations and meanings
behind the new record, Froya’s passion for her craft shone through as she gave
one of the most stunning performances of her career.
Featuring tracks written and
perfected over the past 6 years, fans enjoyed specially-arranged versions of
their favourites including new single ‘Dawn’, alongside brand new material
performed live for the very first time at Amplify: Curates.
Thanking her fans for their continued
support, Froya urged the crowd to raise their glasses of GUINNESS® in a toast
to the phenomenal talent of Malaysian musicians whose creative bravery inspires
others to make their own bold choices in life, capping off another evening of
incredible live music courtesy of GUINNESS® Amplify.
GUINNESS®
Amplify is the new music platform from GUINNESS®, Malaysia’s favourite black
brew. With a special focus on championing Malaysian musicians, GUINNESS®
Amplify celebrates those bold enough to forge their own path. Amplify: Curates
sees more established local acts selecting deserving lesser-known artists to
share their stage and ‘pay forward’ the chance to get their music heard. For
more information, log on to www.amplify.com.my
Froya’s
debut album ‘Panic Bird’ is available now on CD and digital download, priced at
RM25. For more information on how and where to purchase a copy, log on to www.froyamusic.com
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