Bonjour! I guess today topic is pretty obvious. "People Do Not Read Blog Anymore" is one of the sentence that PR told me lately. They said it straight to my face and they mean it! I was wondering, is it true? People don't really read blog anymore? We put a lot of effort on our blog, it is quite hard for us to accept the statement that people don't read blog anymore.
" People Getting Lazy "
People are getting lazy day by day. Maybe they feel lazy to read the long blog post? Even they want to get the information, they will just ask people on Facebook or they just grab those details on Facebook. It is true that people laziness level are out of expectation! Why I said that? Even I mentioned where did I bought my clothes in the caption on Instagram, some people will still comment to ask where I bought my clothes. Even short captions also don't want to read, how about those long blog post?
" Blogger become Influencer "
I followed some famous fashion blogger from oversea who can earn about USD50,000 monthly. Guess what? Most of them are changing their roles from blogger to influencer. Maybe they are thinking the same way? No one read blog anymore? But what do you means by influencer? I saw couples of Malaysian bloggers who are not famous at all, with super low blog statistics and social media channel followers claiming themselves as influencer. Seriously? Like that everyone also can become an influencer. I knew because I had collaborated with some infamous bloggers (who they call themselves as influencer) before but turns out the result is not good. Not saying influencers are better than bloggers, just need to choose the right person. In addition, I also don't believe those blogger with title of Malaysian Top / Famous blogger because I checked their social media channel and blog statistics when I was working in the agency and find out the result are low. Unless like Jane Chuck (she has become an influencer as well), no need further introduction people also knew who she is.
" Watch More Than Read "
Yes. I read some articles saying nowadays people watch videos more than read blog or articles. That's why even Facebook changed their strategies. Nowadays some big brand rather require bloggers to record a video to promote their products than blogged about them. It is true because watching video is always interesting than reading, unless your content is exciting enough.
Conclusion, there are still many people out there read blogs. But at the same time, some readers might not read blogs anymore. Anyway, I'm still hoping my readers read my blogs but at the same time keep track with my social media channels. Loves
Facebook | Instagram | YouTube
Update : I'm not saying "everyone" do not read blogs anymore, just certain type of people. Also, I need to emphasize Malaysian blog but not other countries because their blog statistics super high and of course the quality of content is different as well. (Need to put this because some bloggers take it seriously.)