Bonjour Time to blog about one of my favourite dessert -- Ice-cream! Nestlé Ice Cream debuted its latest product, the new LA CREMERIA® premium ice cream stick range, @ Golden Screen Cinemas in Pavilion Shopping Mall. Previously available in the tub format, ice cream lovers can now enjoy the creamy goodness of LA CREMERIA® at their convenience, anytime, anywhere.
“We see a growing demand for single serve desserts and treats including stick ice cream and this is the perfect opportunity for us to extend the brand into the stick format. Up until now, LA CREMERIA® has been known for its tub ice cream. Moving forward, we want to create more consumption occasions for consumers.. With the new range, they can now enjoy this handheld luxury anytime of the day,” said Alois Hofbauer. Managing Director, Nestlé (Malaysia) Berhad.
In light of the campaign’s tagline, the media members were also treated to a free movie premiere screening of “Jurassic World” for them to have their “me” moments. Yes, popcorn and beverages to be served.
The campaign will be supported with on-ground roadshows at selected Golden Screen Cinemas as well as BHP and Petronas stations nationwide from June onwards.