BREAKING NEWS

22 January 2015

JWEL @ The Ice Cream Empire



Hola  Are you an ice-cream lover like me? If you're then you should't miss this post because today I'm gonna talk about ICE-CREAM!! Ice-cream would be my favourite dessert among others. I need to eat it at least once per 2 weeks!

Let me introducing you - JWEL, The Ice Cream Empire, created by F&N Creameries. JWEL consists of a fascinating cast of five nobles, each of whom presents a distinctively delicious premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, every stick introduces its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest. Through JWEL, you get more than just a luxurious ice cream experience, you’ll also be invited into a world of indulgence and intrigue.



Meet The Decadent Duke of Vanilla, The Curvaceous Countess of Tiramisu, The Delectable Duchess of Double Chocolate, The Extravagant Earl of Caramel and The Brazen Baron of the Dark Forest. Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies. Like any great empire, JWEL has many twists and turns in its background. The stories of its characters are told right on the vividly patterned ice cream packaging; each wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.

JWEL offers a unique experience by turning the ice cream category rules upside down. It is a luxury product that treats itself with a touch of irreverence. The JWEL name itself bends the rules, wittingly inserting a diamond and shortening the accepted spelling – putting a new twist on luxury. True connoisseurs, seekers of indulgence, are rewarded for daring to be different, with a kindred sense of humour and wit that mirrors their own.

This is me sitting on the JWEL throne like a queen. LOL

I went to one of their roadshow last week @ Tropicana City Mall

They already start selling their ice-cream now, I will include more details on the next post. 


If you haven't taste it, no worries, you can always try different flavours at their booth. =)


There are total 5 flavours available :
 The Duke of Vanilla
The Decadent Duke has flair, finesse and a certain élan. His gowns are sewn from the finest satin. His cloaks are lined with gold thread. He bathes in milk scented with the finest vanilla essence and he brushes his teeth with pearl dust.

✿ The Countess of Tiramisu 
She’s Italian. She’s irresistible. She’s got va va voom. The Curvaceous Countess expertly embraces the most distinctive coffee flavours with the very finest chocolate to create a sensually creamy experience.

✿ The Duchess of Double Chocolate
They say The Delectable Duchess eats her devilishly indulgent Double Chocolate with diamond-studded dessert spoons. While her subjects eat cake, she covets hazelnuts like they are priceless jewels. In fact the only thing nuttier than the Duchess is her ice cream.

✿ The Earl of Caramel
The Extravagant Earl spares no expense in his pursuit of perfect indulgence. They say this eccentric lordship uses pots and pans of gold and silver to create the sweetest drops of heaven ever seen in the entire empire.

✿ The Baron of the Dark Forest
The Brazen Baron plucks young cherries from the forest and presents them to the village maidens. With his deep passion for the darkest chocolate in the realm, the Baron will tempt you with the very best of the Black Forest.


You may visit any of their roadshow now :

23-Jan
Fri
10-5pm
MMU Cyberjaya
25-Jan
Sun
8.30am-2pm
British Malaysian Uni
26-Jan
Mon
10-5pm
Taylor's Lake Side
27-Jan
Tues
10-5pm
SEGI KOTA DAMANSARA
28-Jan
Wed
10-5pm
Unisel Bestari Jaya
29-Jan
Thurs
10-5pm
Help University College
30-Jan
Fri
10-5pm
German Malaysian Institute
4-Feb
Wed
10-5pm
Inti Subang
5-Feb
Thurs
10-5pm
Unisel Shah Alam
6-Feb
Fri
10-5pm
UTAR PJ
9-Feb
Mon
10-5pm
Inti Nilai




Don't forget to Snap a photo of yourseld on the throne of JWEL and upload it on your Facebook, Twitter or Instagram to complimentary grab a stick of the JWEL ice-cream of your choice. =)

Want to win something awesome? Easy, just vote for your favourite JWEL flavour on Facebook and stand a chance to win an Apple iPad Air and cash prizes!   
*Contest until 31st Jan 2015* 

For more info, kindly visit :

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